TRADELINE NEWS, OCTOBER 2017

A monthly newsletter brought to you by Greater Bowie Chamber of  Commerce.


Top stories in this newsletter.

           
 Message From Cecily Flight   Membership                  Corporate Partners        Bowie Business Journal

            
   Event Photos                     Kudos                                  Employment                    Message from the ED    

                         
    Food Pantry               Local Government         People, Places & Events                   Bowie           
                              
                                           Good News             Prince George's County            Our Board Member 

A Message From The Executive Director
After Hours Networking Mixer
Thank you Stanley Rodenhauser for hosting the Annual Freeway Airport Mixer. Another year Stan has out done himself with his kindness and generosity. This very popular mixer featured networking, refreshments and complimentary airplane rides. I'm already looking forward to next year at Freeway Airport!

Public Safety Appreciation Awards Breakfast
The Greater Bowie Chamber of Commerce and the City of Bowie Public Safety Committee's 6th Annual Bowie Public Safety Appreciation Awards Breakfast took place on September 8th at the Comfort Inn in Bowie. I'd like to thank our event sponsors: City of Bowie, Comfort Inn, and Todd Turner, Prince George's County Councilman.  

Our gratitude goes out to the First Responders who selflessly protect the greater Bowie area. 

Pauline K. Markward
Executive Director, GBCC
(w) 301.262.0920 * (c) 205.876.9023
pkm@bowiechamber.org
A Message From Cecily Flight
Hi everyone! Last month's Tradeline News included a section on why you should start, or continue using, social media as a tool for your business. This month, I will follow up by giving you more helpful hints and tips on how you should be using social media to your advantage. Take a peep at the useful tips below!
                                                  

Create multiple accounts on different platforms.
Most people are communicating on different platforms at various times throughout the day. With that being said, you don't want to miss out on any opportunity to be part of those interactions by not giving your business the chance to be seen on many of those outlets. My favorite platform as a millennial is Instagram because it's short and sweet and gets right to the point with an eye-catching photo - which, in this case, could be your product or service! If that's how you want to market your business, then wonderful! If you think your product or service would be more suited on a different platform because you need more characters to talk about it and its unique features (Facebook) or you want something even simpler than pictures (Twitter), then browse around the social media platforms listed here:
  • LinkedIn
  • Google+
  • Facebook
  • Snapchat
  • Twitter
  • Yelp
  • Pinterest
  • Tumblr
  • Foursquare
  • YouTube
  • Quora
...and many more!
 
Engage with your audience.
Most platforms nowadays allow you to communicate and engage with customers on a more intimate level than you could have otherwise through old forms of communication (i.e. snail-mail, even email!). You've got to get with the times, and that means adapting to new forms and styles of regular communication through social media. You have the ability to engage with more people at higher rates than ever through these platforms, so why not make use of it? If you see someone "liked" your post on Facebook about a certain product, then comment and say, "Thanks for the like!" or go "like" one of their posts; make your audience feel important... because they are!

Track analytics: Make using social media worth your while.
It's important to monitor and track these engagements, too. You have the options with many different platforms to track your own analytics to see what is working and where you could use some improvement. Tracking results is very important if you want to use social media for business because it can help you realize if investing time and effort into certain outlets is worth your labor. I suggest checking these whenever you do engage on social media platforms for business purposes in order to know what works best for your customers. For example, I know that by including both an image and a link on GBCC posts, we have higher engagement rates on Facebook. Therefore, I can tell what my audience likes in terms of communication and information! Give it a try and let us know how it goes!
                                                            

Despite these tips, I am sure you're wondering how you might be able to stand out when all of your competitors have the same idea of utilizing different strategies on multiple platforms. How can you compete with someone who is working daily to communicate with customers? How can you stand out? Well, here are a few unique tips that could help you acquire that extra leverage even when you don't have time or energy to be monitoring social media daily.

Create a social media crisis management plan.
Be the business that owns up to anything during a crisis and hold yourself accountable by communicating this to your audience online. People feel like they can trust you if they know that you will fight for them and for your own high standards. Make a statement and stand by it.

Create a blog.
By creating a blog, you can talk about your experience as a business owner and ultimately sell yourself better to customers. People love to hear about your triumphs and struggles as a human because it's something they can relate to. It allows them to understand who and what they're supporting and investing in, which is you! This could also be a fun outlet for those of you who love to write and tell stories!
                                                              

That's it for this month, but we hope to continue our series of tips for social media next month! If you have any topics that you would like me to cover, please don't hesitate to reach out to me at cecily@bowiechamber.org. Thanks for being a great audience!

A Message From Our Board Member
The Value of Membership in Your 
Local Chamber of Commerce

August 17, 2017  By BGH Staff Member, Catherine Newman

Local Chambers of Commerce are organized for the express purpose of providing benefits to local businesses, from sole proprietors to international corporations.  Their missions ordinarily include community involvement, legislative advocacy, providing business resources, and marketing. They typically have four basic ongoing committees: membership, legislative, networking events, and professional development, as well as various others depending on interest.  Bormel, Grice and Huyett, P.A. has board representation with the Central Maryland Chamber of Commerce (formerly Baltimore/Washington Corridor Chamber), the Greater Bowie Chamber of Commerce, and participates with the Howard County and Hispanic Chambers.  Read more to find out what chamber membership can do for you!

Membership:

Each chamber will hold an orientation for new members to meet members of the board and committee chairs, to detail the benefits of membership, and to discuss how the new business member can get involved. The new member will be listed in the Chamber's directory of local businesses, with the business' address, telephone number, contact name and a description of the products and/or services the business offers. This free business promotion can bring in new business referrals. The directory may be in print, but are now more often on the chamber's website. The Chamber office will offer community services, including maps, business referrals, tourist information, and sponsorship of community events. They provide information such as economic data, demographic information, and regional data useful in making business decisions. They ordinarily produce a periodic newsletter emailed to members, keeping them updated on events and other information. They often encourage members to provide discounts to fellow members and provide money-saving co-ops and energy programs. Showing the seal of the Chamber of Commerce gives you credibility of membership. Customers know that you are an active part of the business community!

Legislative:

The Chamber of Commerce provides a link to local and state elected officials on issues of concern to businesses.They provide advocacy, connections, and access to timely information to advance the growth and success of the business community. Local political leaders will address the Chamber on legislative actions taken at recent sessions, and also on topics scheduled for continuing discussion.  Actions affecting wage and hour law, zoning, transportation, housing, and the environment affect businesses, and their effects should be communicated to persons influencing those decisions. Members of the legislative committee will pass on concerns of individual businesses to the appropriate level of local, county, or state government. Small businesses together are represented in numbers, giving them greater influence than they would have individually. When politicians say they are responding to the needs of business, they are talking about the Chambers of Commerce.

Events:

The Chamber of Commerce provides opportunities for members to be involved with, and making a difference by, serving on various committees or volunteering throughout the year. They providing networking, information, and growth resources to all sizes and types of businesses, agencies, institutions,  and organizations.They create marketing and networking opportunities for members by sponsoring business showcase events, networking mixers, business awards and recognition programs, and other community events. Events are planned and staffed by Chamber members, volunteering and working together to connect businesses with potential customers, or to benefit a local charity or a Chamber scholarship, or to provide activities at local events.  Golf tournaments, restaurant showcases, and local fairs are frequently organized by the local chamber to connect business with the public. Proceeds benefit specific recipients, but the businesses are receiving the benefit of exclusive marketing. Some Chambers provide an economic forecast through a local economist. Networking events are geared more toward connecting Chamber members to mutually grow business. When you encounter a Chamber member business to use their product or services, you already know the owner, and the owner already knows you, and will be using your product or service in the future. This is how you connect, share ideas, and form valuable relationships!

Professional Development:

The Chamber of Commerce provides workshops on a variety of topics to build your business and professional skills. You can take a class on the latest small business software, learn how do to marketing presentations, work on your elevator speech, and learn to better account for your finances. You can learn about mitigating risk, what insurance you need, and how to invest. Many Chambers have a separate committee for Women in Business, to address the particular needs of women and address their role in the business world.  Chamber members share their secrets and their best advice. They will share their worst mistakes and their best triumphs.  The most knowledgeable person in business is the one who has tried it before, and is willing to help you through it. Your knowledge is probably quite valuable to another Chamber member. Increase your connections! Create opportunities. Contribute to an environment where all businesses can thrive!

Economy
Maryland on Amazon's Search for HQ2
From the Baltimore Sun

Last week, Seattle-based e-commerce giant Amazon announced a search for a U.S. site for its second headquarters, HQ2. With the prospect of 50,000 new jobs at stake, Baltimore quickly threw its hat into the ring.
 
Amazon CEO Jeff Bezos stated in a news release that the company expects "HQ2 to be a full equal" to their Seattle headquarters. That means billions of dollars in investments and tens of thousands of high-paying jobs.
Local Government
October is Domestic Violence Awareness Month
The Bowie Police Department, in conjunction with the Prince George's County Sheriff's Office and other municipalities, will light up the front of the City's Police Department with purple light to raise awareness about the problem of domestic violence in our communities. For more information, contact the Bowie Police Department at 240-544-5700 or visit the National Coalition Against Domestic Violence website at www.ncadv.org.


Indoor Sports Facility Project Moves Forward
At its regular meeting on September 18, 2017, the City Council considered the matter of the Indoor Sports Facility. In the spring, revised estimates for the project to build two ice rinks and five courts at a site on Church Road put the total cost at between $36 and $39 million, considerably higher than the approved budget of $23 million. After considering a number of options at its meeting on September 18th, the City Council voted to reduce the plan to two ice rinks and no courts, at a cost of $24,401,000. The facility will be constructed on the City-owned Church Road site.

Belair Drive Traffic Calming Stakeholder Meeting - October 10 at 7 p.m.
The approved Conceptual Site Plan for the Melford property requires the implementation of traffic calming measures along Belair Drive between MD 3 and Kenhill Drive, including four or more locations for traffic calming devices. The developer, St. John Properties, has worked with the City's Department of Public Works to create a traffic calming improvement plan for Belair Drive, between Kenhill Drive and Beechtree Lane. The improvements will slow vehicle speeds and act as a deterrent to outside traffic traveling through the Belair Drive neighborhood.

The purpose of the Stakeholders Meeting is to discuss the proposed improvements and provide an opportunity to address any questions or concerns residents may have about the project. The Stakeholders Meeting will be held on Tuesday, October 10 at 7 p.m. in the Multipurpose Room of the Kenhill Center, 2614 Kenhill Drive. Upon request, sign language and/or other accommodations will be provided. For more information, please contact the City's Engineering Superintendent, Mike Schramm at 301-809-2341 or mschramm@cityofbowie.org.

MAGLEV Open House - October 14 at Bowie State University
The Maryland Department of Transportation will host an open house to share information about the Baltimore-Washington SCMAGLEV (superconducting magnetic levitation) Project on Saturday, October 14, 2017, from 10 a.m. to 1 p.m. at Bowie State University's Student Center. (After entering campus through the main gate, the Student Center building is to the right off of the traffic circle. Parking is available next to the building.)

Jobs

The City of Bowie has the following job openings:
  • Bus Driver - Senior Center (open)
  • Police Officer - Entry Level and Lateral (open)
  • Equipment Operator - Streets Division (closes 10/13/2017)
     
  Visit www.cityofbowie.org/jobs  for more information or to apply.
Bowie News Flash
Leaf Collection Begins October 30
The City's leaf collection service begins October 30. Each neighborhood will have two collection dates. Residents should rake leaves into piles at the edge of their grass for pickup. Do not rake leaves into the street. Also, please do not park cars or place trash in front of the leaves as this makes it difficult for City crews to maneuver equipment to reach the leaves. Collection will take place from 7:30 a.m. to 3 p.m. according to the schedule that will be available soon at www.cityofbowie.org/leaves. Crews will work rain or shine. In the event of snow or ice storms, leaf collection will be temporarily suspended, as the trucks and crews will be redeployed to salt or plow City streets. For information, please call the Public Works Department at 301-809-2344.

Halloween Trick or Treat - Tuesday, October 31
Halloween is Tuesday, October 31st. Suggested hours for trick or treating are 6:30 to 8:30 p.m. The Bowie Police Department reminds trick or treaters and their parents to watch out for cars, carry a flashlight, and check all treats carefully. If you are on the roads on Halloween, drive carefully and watch out for ghosts and goblins and other costumed creatures!


Midwood Lane Stormwater Pond Improvements
In September 2017, the City will begin construction to improve the stormwater management pond located on Midwood Lane near the Belair Swim and Racquet Club. The improvements will update this pond to current standards that improve the environmental quality of stormwater discharge to streams, rivers and bays. Specifically, modern standards reduce the nitrogen, phosphorous and suspended solids carried by stormwater discharges that are detrimental to the environmental health of downstream waters. The Midwood project is being undertaken to meet requirements specific to improving water quality of the Chesapeake Bay. The contractor is Blueridge Inc. Construction is expected to run from September 2017 through January 2018.  

Sign up for Bowie's Energy Audit Program ($100 Value)
Save money and improve the comfort of your home with a no-cost BGE comprehensive energy audit available for Bowie homeowners. Complete an application online at www.cityofbowie.org/eap or in the Planning Department at City Hall during City Hall business hours (Monday-Friday, 8:30 a.m. to 5 p.m.) For more information, contact Kristin Larson at 301-809-3044 or klarson@cityofbowie.org.
   
Repurposed information, 
New & Renewing Members 
Bowie Interfaith Pantry & Emergency Aid Fund

Brenda Pettus-Bellamy Pediatrics, Inc.

First Home Mortgage
 
National Capital Radio & Television Museum

Ourisman Chevrolet of Bowie


Corporate Partners 
Platinum

BGE
  An Exelon Company

Gold

St. John Properties 

Bronze 

Eric Linzey, ActionCOACH

O'Malley, Miles & Gilmore, P.A 

Sherman Ragland, RealInvertors, LLC

Widmann Financial Services
Bowie Business Journal

In conjunction with the GBCC, Bowie Business Journal (BBJ) is a cable television program designed to help Bowie business owners start and grow their business. The 30-minute show features GBCC members and is hosted by Pauline K. Markward, Executive Director of GBCC.

If you would like to be a guest and showcase your business please email me at pkm@bowiechamber.org.

BBJ  airs at 11:00 a.m. and 4:30 p.m. every day except Sunday and Wednesday on Comcast channel 77 and Verizon channel 11.

Additionally, if you have a particular interest or subject you would like to share with the community you may want to consider producing your own television show with the Bowie Community Media Corporation. For more information, email info@mybowietv.org or call 301-814-3057.
Event Photos: Photography By Perry
The photos from the "Mixer - Freeway Airport 2017" held on September 14, 2017 at Freeway Airport can be seen on my website by clicking on the following link which will take you directly to the gallery.  Alternatively, you can go to my website, click on Galleries and when you get to the galleries page, expand the category, "Bowie Chamber of Commerce Events ", and select "Mixer - Freeway Airport 2017".
Event Photos: Cynthia Cephas Photography

The photos from the "Public Safety Awards Breakfast 2017" held on September 8, 2017 Comfort Inn, Bowie can be seen on my website by clicking on the following link which will take you directly to the gallery. 


Good News

Safest Cities in America

One question that everyone has on their mind when moving to a new city is: Is it safe? Not only does this affect your decision to move to a place, it also affects the way you feel after you have settled down. Your health and wellness can be impacted by how comfortable you are when moving to a new place. In order to feel secure, citizens need to know that they will be alright no matter where they go in town whether they go to a public place or commuting to and from home.

According to the FBI, violent crime has been decreasing over the past 10 years (down by 16.5% from 2006 to 2015) while property crime rates continue to gradually fall by 2% per year. Uniform Crime Reporting (UCR) has shown that police have improved their methods for monitoring troubled areas and having more outreach. These methods help to prevent crime and encourage people to work to become model citizens.

At the same time, renovations of old buildings have brought life back to once dangerous areas by providing new shops and family entertainment options. The more entertainment and attractions a city has the more the need for more development and property values to rise.

By focusing on safety, people looking for a new city feel more welcome. They look for a place to establish themselves, raise a family, and improve their lives.

51. Bowie, Maryland
Bowie is a place of "Growth, Unity, and Progress". With 58,304 residents, the city provides a of historical locales from horse racing history at the Belair Mansion and Stables to African American history at the Don S. S. Goodloe House. Nearby the Belair Mansion is the Foxhill Park which features the man-made Woodward Pond while Allen Pond Park offers walking and hiking trails along with 6 baseball fields. Fans of railroads can also visit the Bowie Railroad Buildings.

Methodology
We reviewed the most recent FBI Uniform Crime Report statistics along with our own internal research. We eliminated any cities that failed to submit a complete crime report to the FBI and removed cities with populations under 50,000. The remaining cities were ranked based on the number of reported violent crimes (aggravated assault, murder, rape, and robbery), property crimes (burglary, arson, larceny-theft, and motor vehicle theft), and officer count. Note that these variables were weighted, with violent crimes accounting for the majority of the total due to their severity.

Kudos
Hospital Adopts New Parent Brand to Communicate Its Community Growth 

 Lanham, Maryland - Doctors Community Hospital has grown from a single hospital in Lanham into a healthcare network with more than a dozen affiliate locations throughout the area. To communicate a unified identity in the market, the organization has launched a new parent brand - Doctors Community Health System. 
 
A small group of physicians founded the hospital as an acute-care facility in 1975.  Starting with one building on Good Luck Road in Lanham, Maryland, their goal was to improve the community's access to high-quality and comprehensive health care. Since that time, that footprint has expanded. Today, the organization provides all-private patient rooms, 15 operating rooms, a modern emergency department, a mobile health clinic and more than a dozen ambulatory centers located throughout Prince George's County and in Anne Arundel County. 
 
"Given our significant growth, we need a new overarching and inclusive name to communicate our tradition of having exceptional doctors who proudly serve our wonderful community.  At the same time, there must be a clear connection with our industry and growth within the market. 'Doctors Community Health System' achieves both of those objectives," stated Phil Down, president.
 
As part of this branding initiative, the system's flagship - Doctors Community Hospital - will retain its name and logo. However, for many of its locations not on the main campus in Lanham, they will gradually adopt the new system brand. 
 
A marketing campaign will launch to raise awareness about this new brand. The campaign's theme will be "Let Our System Care for Yours." According to Angela Wilson, Senior Director of Marketing and Communications, "This campaign highlights the similarities between the system of the human body and that of our organization. For example, the human body is a complex system with each part playing an important role in supporting wellbeing.  Similarly, Doctors Community Health System has a network of services at many locations - all focused on helping people maintain and improve their overall health."
 
Down continued, "We are honored to expand our 'passion for caring' mission throughout Prince George's County and beyond.  As a result, we will continue our endeavor to help more people get the exceptional care they need and deserve."

 
*     *     *
 
Doctors Community Health System is a network of medical and surgical services provided throughout Prince George's County and in Anne Arundel County.  At the heart of this network is its flagship - Doctors Community Hospital in Lanham, Maryland.  To complement the hospital's high-quality and comprehensive services, the system has more than a dozen centers of care in Bowie, Camp Springs, Crofton, District Heights, Greenbelt, Hyattsville, Lanham, Largo, Laurel, Riverdale, and Temple Hills.  Also, the hospital has been rated as a high-performing facility for heart failure by U.S. News & World Report in 2017-2018 and designated as a primary stroke center by the Maryland Institute for Emergency Medical Services Systems.  Doctors Community Health System has experienced physicians, nurses and other healthcare professionals who specialize in:
 
Ambulatory Surgery 
Breast Health
Diabetes Care
Digestive Disease Care
Emergency Services
Imaging Services
Infusion Care
Orthopedic Services
Primary Care
Radiation Oncology
Rehabilitation Program
Sleep Center
Surgical Services
Transitional Care
Wound Care

 
For more information, visit DCHweb.org or call 301-DCH-4YOU (301-324-4968).
Kudos
I am thrilled to let you know that...The Face Paint Lady is the WINNER for The Bowie Blade News' 2017 Reader's Choice Awards in the category of Children's Entertainment!

Kudos
Bowie Awarded Dog Park Grant
The City is pleased to announce that it recently received a $10,000 grant from PetSafe for use in maintaining the Dog Park. Bowie is one of 25 cities across the country to receive an award from PetSafe, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions. The grant will help the City maintain the mulch surface in the park. The Dog Park is a one-acre facility where dogs may run off leash. It is located at 3600 Northview Drive.

Kudos
City Employees to Receive Local Government Insurance Trust (LGIT) Lifersaver Award

We are pleased to announce that City Parks & Grounds employees Michael Fitzpatrick and Tony Bullock will receive this year's Local Government Insurance Trust (LGIT) Lifesaver Award. On March 21, 2017, while traveling northbound on MD Route 197, these employees saw a vehicle strike a median, flip over, and land upside down across from the Bowie Town Center. They immediately stopped their vehicle and rushed to assist. Mr. Fitzpatrick called 911 while Mr. Bullock went to check on the condition of the driver. When the driver was found to be conscious but unable to move, Tony grabbed the driver's clothing and physically removed him from the vehicle. Michael also assisted in moving the driver to safety. Shortly thereafter, the vehicle caught fire. Had they not stopped and taken such decisive action, there is a strong possibility that the driver would have perished in the burning vehicle. The Lifesaver Award will be presented during the LGIT Annual Meeting on October 26 at the Navy-Marine Corps Memorial Stadium in Annapolis. Congratulations to Michael Fitzpatrick and Tony Bullock for their quick thinking and exceptional performance in saving a life! 
Peanut Butter Shelf
GBCC has adopted the Peanut Butter Shelf in the Bowie Interfaith Pantry. Each month the Bowie Food Pantry goes through approximately 350 jars of peanut butter. 

You can drop off your donation at the Chamber office or directly to the Bowie Food Pantry, located at 2614 Kenhill Drive, Suite 134. (GBCC Office is Suite 117.)

Pick up a "reminder bag" at the Chamber office!

Prince George's County
County Completes Summer Roadway Improvements
 
The Prince George's County Department of Public Works & Transportation (DPWT) completed approximately $3.0 million in repaving and other safety improvements on a half-dozen County Roads in the 4th Council District this summer.  This funding was part of $30 million in additional funding in the FY 2016 & 2017 budgets approved by the County Council to address the conditions on County maintained roads.  The following roads in the 4th District saw improvements: 
  • Mitchellville Road (between MD 197 & Mt. Oak Road)
  • Race Track Road (between MD 197 & Bowie Race Track and at Old Chapel Road)
  • Old Chapel Road (at Hillmeade Road)
  • Willow Creek Road and Court Lode Street
Our Mission

To protect, enhance and promote local business by providing a voice for business at the local, county and state levels.
Upcoming Events




Women In Business Luncheon
Multi-Chamber 
Date: October 11, 2017
Time: 11:30am
Location: Walden Country Club
Cost: $30 Member; $35 Non Member & Walk-ins



After Hours Mixer
DHC Medical Supply
Date: October 12, 2017
Time: 6:00pm - 8:00pm
Location: 8855 Annapolis Road, #100, Lanham, MD 20706
Cost: $20 Member; $25 Non Member & Walk-ins


After Hours Mixer
CoreLife - 
Weight Loss Healthcare
Date: November 9, 2017
Time: 5:30pm - 7:30pm
Location:
6700 Race Track Road
Bowie, MD 20715
 Cost: $20 Member; $25 Non Member & Walk-ins

                                             
Unless otherwise noted above, register online 
call 301-262-0920
or email info@bowiechamber.org

48-hour notice is required on cancellations 
Greater Bowie Chamber of Commerce, 2614 Kenhill Drive, Suite 117, Bowie, MD 20715
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